I'm Brittanee
Brown.
I am a fractional Chief Content Officer for creators. You are doing the work of five people and the business side is pulling on time and mental energy that should be going toward creating. The creator economy has changed. To keep up, you need infrastructure. I help with content strategy, brand partnerships, multi-platform expansion, brand positioning, experiential events, and media appearances. All the things you keep telling yourself are nice to haves but deep down you know they are essential if you want to level up.
Ten years in corporate. $2M in closed brand deals. Strong relationships with your favorite brands and a Masters in Integrated Marketing Communications from the University of Mississippi.
Want a referral? Ask Camille Viviana, Kerri Paul, or Brittney Winbush about me.
If every morning you are waking up, looking at your inbox hoping for a brand deal because that is your only source of revenue then we have got work to do today. I put you in the driver seat and help you build out a package that not only attracts brands, but helps you take your influence from URL to IRL. The book deal you want means we need to start nurturing your email list. The paid speaking opportunities you are hungry for means we need to position you as an authority — and third party press mentions are extremely helpful in doing so. The podcast you are inconsistent with could likely happen if you were not building the plane while flying it every day.
Creators are moving offline. Tours, pop-ups, live events. Audiences are showing up in person because they want to feel something that a screen cannot give them and brands are investing in it because community translates to loyalty which translates to revenue. At Kerri Paul's Run to Brunch event I co-produced, a woman pulled me aside and said she craves experiences like this because life moves fast and it is genuinely hard to build friendships outside of work. She was not just talking about a run. She was talking about belonging somewhere.
Digital reach is the beginning of the business model, not the whole thing. Going offline takes infrastructure and money most creators do not have and do not know how to go about securing the sponsors. That is one of the gaps I close.
An audience watches you. A community shows up for you. There is a real difference and it is the difference between a creator who survives an algorithm change and one who does not.
I help you build the structure that turns followers into community members — membership programs, launch strategies, retention systems, and experiences that make people feel like they belong to something worth staying in.
Four ways to work together. Answer a few quick questions and I will show you exactly where to start.